 |
Yes, the music
business has been through a lot in the past 13
years, but at least we have something to show
for it—The true spirit of rock 'n' roll, as
championed by the band's that have bucked trends
and defied the odds by remaining true to their
course. If Warrant isn’t at the top of that
list, it's only because they got tired of
waiting around for recognition and headed back
out on the road. True rock 'n' roll isn't dead,
it's just a lot harder to find… But not if
Warrant can help it. |
With worldwide album
sales approaching the ten million mark, and a laundry
list of Top 40 radio singles that includes "Cherry Pie,"
"Heaven," "Down Boys," "Uncle Tom's Cabin" and
"Sometimes She Cries," Warrant may be out of mind to
radio programmers flocking to cash in on their modern
rock flavors of the month, but they aren't out of sight
of their fans. After 2001’s blockbuster tour with
Poison, Warrant followed up with like-minded packages in
the summer of 2002 and 2003, sharing co-headlining
status with Ratt, Dokken, Firehouse and L.A. Guns on the
Metal Edge Rock Fest and “The Rock Never Stops” tour
with Whitesnake, Slaughter and Kip Winger. "It was great
being in arenas again,” states Warrant bassist Jerry
Dixon. "People are going to be coming earlier for these
types of package tours, staying later and drinking more—
they’ll make a day of it, and they'll be hearing hits
all day long."
If Warrant and their hard-rockin' peers have learned
anything over the past few years, it's that there's
power in numbers—Whether you call it nostalgia, hair
rock, a flashback, or just plain rock 'n' roll, it's
thriving, and Warrant are proud to be at the head of the
pack.
"I think this music has
finally gotten old enough to be cool again… Just like
bellbottoms," continues Dixon with a laugh. "Everyone
finally stopped laughing and said, 'Actually, that's
kind of cool.' We took a lot of punches over the years,
but I'm glad we stuck it out and lasted. Our approach to
music is to just have a good time, and especially with
everything that's going on in the world, people don't
want to be bummed out anymore. We know the problems are
there just like everyone else does, but when we're
onstage, Warrant's about having a good time."
Whatever the reason, the
crowds are coming out in full force, and Warrant's
demand as a live act has continued to grow over the past
few years, culminating in their slot as support act on
this year's summer tour. "I think people's musical
tastes are a lot more varied than people think," says
guitarist Erik Turner of the band's blossoming fan base.
"I'm really surprised by how many younger fans are out
there at our shows. We see and meet a lot of high school
kids who are coming to our shows and checking us out for
the first time."
And why not? Especially when the very stations that
turns Alien Ant Farm and Crazy Town into Top 40 pop
superstars continue to play "Heaven" and "Cherry Pie" in
frequent rotation. And while radio programmers are
apprehensive to show their support to new songs from
established acts—Warrant released their sixth studio
album last year, entitled “Born Again” .—the bands are
feeling the love from the up-and-coming bands. "When
grunge hit, there was a definite backlash, but now we're
seeing bands who like Warrant, and aren't afraid to
mention Warrant in interviews," continues Turner, citing
OZZfest kingpins and Warrant fans Drowning Pool, as well
as pop-rockers New Found Glory.
But even if radio were to
swing full-circle, offering the same support they did
more than a decade ago, the band still wouldn't turn
their backs on their past. "There's a lot to be said
about being nostalgic, but I think it's great, and the
best thing that can happen to a band," offers Dixon.
"Let's be honest—If you were to start in this business,
and someone would promise that your band would survive
for as long as we have, then be considered nostalgic and
be able to tour amphitheaters 17 years later, would you
take it? Of course you would! Nobody wants to be a one
hit wonder… Playing for as long as we have, we could
write the next white album, and people would still be
screaming, "'Cherry Pie!'"—We left a mark, and fucked up
enough people to make a difference, and that's good
enough for me." |